Posted on by badPAUL Last Modified on July 17th, 2013
MINI, makers of the adorable MINI Cooper, has teamed up with SPCA for what might be the best ad campaign ever created: “Driving Dogs,” a project aimed at showing off the intelligence of rescue dogs, while simultaneously scoring MINI a viral hit.
Of course it’s working. The video, in which three dogs—Monty, Ginny and Porter—drive MINIs very slowly around a race track while a trainer yells commands from a few inches out the window, has been making its way around the internet, and the Facebook Page, Driving Dogs. The dogs look surprisingly natural in the driver’s seat—like scruffy little chauffeurs.
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